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Starting A Business: Online Promotion

Starting A Business: Online Promotion

In the first of this 3-part series, we detailed a number of reasons why it’s important to define your brand when starting a business, as well as some steps to create a clear brand identity. Now, we want to help you understand what you need to do to get your business...

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Starting a Business: Brand Identity

Starting a Business: Brand Identity

In today’s competitive marketplace, a business’s brand identity is essential to the success and longevity of their company. A well-defined brand helps differentiate your business from competitors, builds trust with your customers, and creates a lasting impression....

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Do Good Leaders Equal Good Corporate Culture?

Do Good Leaders Equal Good Corporate Culture?

A good leader possesses a combination of qualities and skills; both of which need to inspire and lead others effectively. A good leader understands the traits that define their leadership style and acknowledges that how an organization is governed shapes the culture....

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Can Small Business Owners Take Vacations?

Can Small Business Owners Take Vacations?

Yes, and they should! Running a business is demanding and time-consuming so it is important to take a vacation (even a couple days if you can’t get away for an entire week) to avoid burnout and keep yourself healthy.  While it might seem daunting to even plan for...

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