Sonic Science: Your brain on music
Audio advertising can have a powerful impact on consumers. The right tune can change your mood or transport you to another time and place. To dig into this power, Spotify partnered with research firm Neuro-Insight to create Sonic Science, a study of how music affects...
Your Business Website in 2023
A website is an important piece of your business’s online presence. Having a website allows your business to be discoverable online. A professional website builds trust and credibility with your customers. An ecommerce site is a revenue generator, and you can...
The Power of Holiday Advertising Campaigns
The holiday season is the time of year when people come together to celebrate, exchange gifts, and create memories that will last a lifetime. For businesses, it can also be an important period to make the most of the spirit of the holidays with a well-timed...
Education and Experience: both benefit your career (and life!)
As a youth I lived in a small Saskatchewan farming community. It was so small that almost everyone I knew was employed directly or indirectly in the agriculture sector. That meant that I missed one important insight as I grew up – that there are thousands of ways to...
No experience…need not apply?
This spring my 16-year-old daughter embarked on a journey to find her first part time job. She was strategic with her planning: first, get her driver’s license and access to a car (check), then secure a part time position (that she could continue working...
