Benefits of How-To Videos for Businesses
With SEO and content development becoming extremely important for businesses to promote themselves, many are finding it difficult to differentiate from others online. One form that we strongly believe in here at Directwest is the use of how-to videos. How-to videos...
Influencers and YOU
In the last couple of years, the power of influencer marketing has skyrocketed. Consumers want to hear from their family, friends and peers instead of seeing actor portrayals in a commercial. This can be attributed to three main factors: Relatability – influencers can...
Scams Can Impact Every Business
Scams can impact every business, regardless of location, size, or industry. But they are especially a problem for small businesses. Local businesses, start-ups and not-for-profits often don’t have the cyber security support or established accounting processes of...
Customer Experience: Putting the Consumer First
In today’s marketplace, customer experience can make or break your company’s reputation. It includes every aspect of doing business with you, from the time a consumer first learns about your brand to post-purchase. In simpler terms, customer experience is the journey...
Social Media: Where is my Market?
Have you seen a social media ad for something you just searched or talked about? I know, it’s a little weird and yes, it’s happening for a reason. When you sign up for a social media account, you are in fact agreeing to let the platform show you ads relevant to your...