Everyone Loves a Good Deal!
We all love to purchase an item or service for less than regular price. The obvious benefit is saving money but on top of that, research shows there are specific psychological motivators at play. Scoring a discount can lead to feelings of excitement, pleasure, and...
Directwest Partners with Buckets & Borders and The Cage
At Directwest, we strive everyday to work towards improving Saskatchewan through many initiatives, including helping businesses succeed by offering digital marketing services to promote their business. As our employees live, work, and play in this province, it’s also...
4 Questions to Ask Before Expanding Your Business
With the quickly changing business environment it’s easy to want to grab on to the next big thing. But moving too quickly and moving outside your core business can easily become a distraction and result in losses to the core business that got you where you are today...
Finding the Right Candidate for Your Business
It all starts with the job title. When a person is searching for a job the first thing that catches their eye is the job title. When I post a new recruitment opportunity, I want to make clear what the main objective of the position is in the job title. For example, if...
Four Business Trends for 2022 and Beyond
As the Research Manager at Directwest, I do a lot of reading, asking and listening. As I do, certain themes tend to emerge, themes that are likely to have long term impacts on Saskatchewan businesses. I’d like to discuss four of those themes and trends, and what your...
