Short Videos will Help Your Small Business Reach Your Advertising Goals
Video is hot. It’s been hot for a while now but like every trend, the format, length and focus continue to evolve. If you’re a small business owner and you’re not sure where to start, we’re here to help. What types of videos should you create? Videos that tend to get...
Employee Recognition
Recognizing employees is crucial for maintaining morale, boosting productivity, and fostering loyalty within any organization. For small businesses, where resources might be limited, finding creative and cost-effective ways to show appreciation can be especially...
Stay Interviews
In today's fast-paced world of employment, retaining talented employees is more crucial than ever. Amidst the sea of strategies aimed at improving retention rates, one often overlooked yet highly effective tool stands out: the stay interview. Unlike traditional exit...
Contacting your Customers
A contact strategy refers to the plan a business uses to engage with its customers or clients through various communication channels (later in this article we outline different communication channels and when to use each one). It defines how, when, and why the...
It’s the off-season…now what?
In our last article we talked about how seasonal businesses can diversify their offerings to remain profitable all year round. Expanding on this topic, and using a roofing business and a landscaper as examples, we’ve created an off-season plan that includes...
