“Moving Mountains in the Marketing Area”
Directwest helps the Saskatchewan Association of Optometrists with Marketing so they can focus on running their organization. Directwest has established itself as a trusted partner, helping organizations navigate the complexities of marketing with tailored strategies...
The Intersection of Content and Strategy
In the world of digital marketing, content generation is more than just a necessity—it's the driving force behind engagement, conversion, and brand loyalty. Whether you’re crafting social media posts, online campaigns, or video content, the quality and consistency of...
Staying Competitive: How to Handle External Factors You Can’t Control
Last fall we blogged about the internal factors directly challenging small businesses in Canada. By outlining what a SMB can do to stay competitive we helped to focus the time and energy needed to successfully manage all the internal moving parts of a business. This...
AI – Won’t take Your Job Anytime Soon
No longer an idea of the future, AI is everywhere you look; in business software, on personal devices, gaming consoles, you name it. AI opens up endless possibilities and while the list of things it CAN do is extensive, there are still lots of things it CAN’T do, at...
Will SEO still be relevant in 2025?
Our team recently launched a new Search Engine Optimization (SEO) product. Participating in the training sessions was not only informative but also eye-opening for me. One of the first questions from our team? Is SEO still relevant in 2025? Posed as a question...