Articles

Staying competitive as a small business can be challenging. In Canada, between 2016 and 2020, the number of small businesses that disappeared annually was just over 96,000[1]. Many factors play into a business closing its doors; some a business owner can control...

Video is hot. It’s been hot for a while now but like every trend, the format, length and focus continue to evolve. If you’re a small business owner and you’re not sure where to start, we’re here to help. What types of videos should you create? Videos that tend to get...

Recognizing employees is crucial for maintaining morale, boosting productivity, and fostering loyalty within any organization. For small businesses, where resources might be limited, finding creative and cost-effective ways to show appreciation can be especially...

In today's fast-paced world of employment, retaining talented employees is more crucial than ever. Amidst the sea of strategies aimed at improving retention rates, one often overlooked yet highly effective tool stands out: the stay interview. Unlike traditional exit...

A contact strategy refers to the plan a business uses to engage with its customers or clients through various communication channels (later in this article we outline different communication channels and when to use each one). It defines how, when, and why the...