No experience…need not apply?
This spring my 16-year-old daughter embarked on a journey to find her first part time job. She was strategic with her planning: first, get her driver’s license and access to a car (check), then secure a part time position (that she could continue working...
Web + Seminar
The term “webinar” was coined sometime in the late 1980’s/early 1990’s[1]. Combining the terms “web” and “seminar”, it refers to a live, online event that is conducted over the internet. Webinars are used for various purposes, such as educational workshops, training...
Starting A Business: Customer Feedback
Parts 1 and 2 of this series have highlighted several things that are important for a business owner to know to get their new venture up and running. They included how to create your brand identity and most recently highlighted a number of digital marketing...
Starting A Business: Online Promotion
In the first of this 3-part series, we detailed a number of reasons why it’s important to define your brand when starting a business, as well as some steps to create a clear brand identity. Now, we want to help you understand what you need to do to get your business...
Starting a Business: Brand Identity
In today’s competitive marketplace, a business’s brand identity is essential to the success and longevity of their company. A well-defined brand helps differentiate your business from competitors, builds trust with your customers, and creates a lasting impression....