Growing Awareness in a Competitive Market

Growing Awareness in a Competitive Market

Directwest works with a towing business that serves a major Saskatchewan market. Our team recommended a Digital Billboard advertising campaign to keep the business top of mind among drivers.
Learn about how it did.

Finding the Right Candidate for Your Business

Finding the Right Candidate for Your Business

It all starts with the job title. When a person is searching for a job the first thing that catches their eye is the job title. When I post a new recruitment opportunity, I want to make clear what the main objective of the position is in the job title. For example, if...
Four Business Trends for 2022 and Beyond

Four Business Trends for 2022 and Beyond

As the Research Manager at Directwest, I do a lot of reading, asking and listening. As I do, certain themes tend to emerge, themes that are likely to have long term impacts on Saskatchewan businesses. I’d like to discuss four of those themes and trends, and what your...
Be in the Right Place at the Right Time with Search Marketing

Be in the Right Place at the Right Time with Search Marketing

Directwest works with a small business that does emergency sewer line replacement. They need to keep their calendar full to experience a profitable month, but there is little ability to plan ahead. Learn how our Search Marketing products helped them reach a targeted audience.

Connecting with Consumers on Instagram

Connecting with Consumers on Instagram

Today, we’re bombarded by choice. Want a burger? There are twenty different restaurants listed at your fingertips within five seconds. Don’t feel like eating out? Order online or from an app and choose pickup or delivery. But sometimes having so much choice makes it...
Finding the Right Billboard Design

Finding the Right Billboard Design

When designing Digital Billboard ads, less is often more. We recently had a customer who had a very busy billboard design. Our team worked with them to develop a visually appealing, easy to view creative design as a replacement. See what we found when we ran the numbers.