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Articles

Freshly pressed writings on topics that touch your business and ours.

Levelling the Playing Field with Search Marketing

Directwest works with small businesses who regularly compete in industries typically dominated by national giants. Helping small businesses level the playing field is what we do best. Read about how we helped them capture and keep the sales here at home.

What is Engagement and Why Should I Care?

Engagement has almost become a buzz word in business and marketing. It seems everyone is chasing high engagement as the ultimate metric to achieve with followers, customers and staff. But what does engagement really mean and how impactful is it?

Measuring the Impact of Digital Billboards

How effective are Digital Billboards?

Directwest has a customer who tried a year with, and a year without digital boards in their marketing campaign.

Read about the difference they saw in their results. *Spoiler: They noticed.

Marketing Playbook

A locally written resource providing concepts and methods for approaching your small business marketing plan. 

46%

of Canadian consumers actively choose to buy from local/independent small businesses.

50%

of Canada’s digital ad spending comes from search engine marketing.

88%

of Canadians discover new products or brands online through search results, ads, or videos.

What's Happening at Directwest

Order a Personalized Billboard

Looking for a unique way to celebrate big moments?

Now you can post a message on any Directwest digital billboard across the province, and it will play for 6 seconds every minute for the entire day!

Product Spotlight: Search Marketing

It can be hard to know where to invest your marketing dollars in today’s media heavy market, but for many local businesses, search marketing investments are paying for themselves, as well as providing a hefty return.

Outdoor Media

With the largest network in Saskatchewan, our digital billboards are in high-traffic areas giving you the opportunity to reach hundreds of customers every day.
Outdoor Industry Membership

Digital Marketing Services

Connect with your customers from anywhere!

We have all the tools and technology you need to compete in today’s online world.

Google Partner Badge

Proud Customers

Meet a few of the 8,000+ Saskatchewan businesses who trust Directwest to manage their marketing.

Spiro

Spiro

“Our legendary pizza sauce recipe hasn’t changed much since ’76, but marketing has!”

Jeff

Jeff

“These days, if you ask Jeff what all this digital work means, he’ll tell you ‘it makes the phone ring.’”

Melissa

Melissa

“Lighting fashions come and go, but one thing remains; people always need lights.”

Arlen

Arlen

“A real chip off the old block after taking over his family’s stair and railing business in 2014.”

Featured Video

DUTCH CYCLE

Helping Dutch Cycle surprise a customer.

Community Spotlight

directwest supports saskatchewan roughriders

We’re extremely grateful to support such a successful professional football team from the province of Saskatchewan.

Keep Reading

JazzFest Entertainment

Each summer, the Saskatchewan Jazz Festival plays host to a number of musicians and over 75,000 fans in the pursuit of jazz, blues, funk, and pop music.

Keep Reading

Here’s a few of the 30+ Saskatchewan organizations we sponsor.