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Darren Illingworth Floors By Design


Freshly pressed writings on topics that touch your business and ours.

Growing Awareness in a Competitive Market

Directwest works with a towing business that serves a major Saskatchewan market. Our team recommended a Digital Billboard advertising campaign to keep the business top of mind among drivers.
Learn about how it did.

Finding the Right Candidate for Your Business

It all starts with the job title. When a person is searching for a job the first thing that catches their eye is the job title. When I post a new recruitment opportunity, I want to make clear what the main objective of the position is in the job title. For example, if...

Four Business Trends for 2022 and Beyond

As the Research Manager at Directwest, I do a lot of reading, asking and listening. As I do, certain themes tend to emerge, themes that are likely to have long term impacts on Saskatchewan businesses. I’d like to discuss four of those themes and trends, and what your...

Marketing Playbook

A locally written resource providing concepts and methods for approaching your small business marketing plan. 


of Canadian consumers actively choose to buy from local/independent small businesses.


of Canada’s digital ad spending comes from search engine marketing.


of Canadians discover new products or brands online through search results, ads, or videos.

What's Happening at Directwest

Order a Personalized Billboard

Looking for a unique way to celebrate big moments?

Now you can post a message on any Directwest digital billboard across the province, and it will play for 6 seconds every minute for the entire day!

Product Spotlight: Search Marketing

It can be hard to know where to invest your marketing dollars in today’s media heavy market, but for many local businesses, search marketing investments are paying for themselves, as well as providing a hefty return.

Outdoor Media

With the largest network in Saskatchewan, our digital billboards are in high-traffic areas giving you the opportunity to reach hundreds of customers every day.
Outdoor Industry Membership

Digital Marketing Services

Connect with your customers from anywhere!

We have all the tools and technology you need to compete in today’s online world.

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Proud Customers

Meet a few of the 8,000+ Saskatchewan businesses who trust Directwest to manage their marketing.



“Our legendary pizza sauce recipe hasn’t changed much since ’76, but marketing has!”



“These days, if you ask Jeff what all this digital work means, he’ll tell you ‘it makes the phone ring.’”



“Lighting fashions come and go, but one thing remains; people always need lights.”



“A real chip off the old block after taking over his family’s stair and railing business in 2014.”

Featured Video


Helping Dutch Cycle surprise a customer.

Community Spotlight

directwest supports saskatchewan roughriders

We’re extremely grateful to support such a successful professional football team from the province of Saskatchewan.

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JazzFest Entertainment

Each summer, the Saskatchewan Jazz Festival plays host to a number of musicians and over 75,000 fans in the pursuit of jazz, blues, funk, and pop music.

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Here’s a few of the 30+ Saskatchewan organizations we sponsor.