Can Small Businesses Benefit from a Four-Day Work Week?
The idea of a four-day work week is not a new concept and has been discussed since the late 90’s. However, the topic seemed to ramp up when workers returned post Covid. As an office worker myself, I can relate to the idea of working longer days (for four days a week)...
How AI Technology Complements, But Doesn’t Replace, Human Marketing Skills.
Over the last few years, the marketing industry has witnessed a significant transformation due to the advent of Artificial Intelligence (AI) technology. AI has brought in new tools and opportunities for businesses to engage with their target audience. However, it's...
All Small Businesses Need A UVP
As a small business owner, it can be easy to get caught up in the day-to-day tasks and operations of running your business. But it's important to take a step back on a regular basis and look at the bigger picture. Having a clear understanding of your business's...
A locally written resource providing concepts and methods for approaching your small business marketing plan.
What's Happening at Directwest
Order a Personalized Billboard
Looking for a unique way to celebrate big moments?
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Product Spotlight: Local Deals
Our new Deals product offers you a way to provide a variety of offers to customers on the Mysask411 website and affiliate platforms.
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