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Articles

Freshly pressed writings on topics that touch your business and ours.

Can Small Businesses Benefit from a Four-Day Work Week?

The idea of a four-day work week is not a new concept and has been discussed since the late 90’s. However, the topic seemed to ramp up when workers returned post Covid. As an office worker myself, I can relate to the idea of working longer days (for four days a week)...

All Small Businesses Need A UVP

As a small business owner, it can be easy to get caught up in the day-to-day tasks and operations of running your business. But it's important to take a step back on a regular basis and look at the bigger picture. Having a clear understanding of your business's...

Marketing Playbook

A locally written resource providing concepts and methods for approaching your small business marketing plan. 

46%

of Canadian consumers actively choose to buy from local/independent small businesses.

50%

of Canada’s digital ad spending comes from search engine marketing.

88%

of Canadians discover new products or brands online through search results, ads, or videos.

What's Happening at Directwest

Order a Personalized Billboard

Looking for a unique way to celebrate big moments?

Now you can post a message on any Directwest digital billboard across the province, and it will play for 6 seconds every minute for the entire day!

Product Spotlight: Local Deals

Our new Deals product offers you a way to provide a variety of offers to customers on the Mysask411 website and affiliate platforms.

Attract new customers and grow your business while building loyalty with your customer base.

 

Outdoor Media

With the largest network in Saskatchewan, our digital billboards are in high-traffic areas giving you the opportunity to reach hundreds of customers every day.
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Community Spotlight

directwest supports saskatchewan roughriders

We’re extremely grateful to support such a successful professional football team from the province of Saskatchewan.

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Mascots bump chests at Saskatchewan Rush game
We’re proud to be a supporter of the Saskatchewan Rush, a team with incredible community spirit.

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Here’s a few of the 30+ Saskatchewan organizations we sponsor.