Web + Seminar
The term “webinar” was coined sometime in the late 1980’s/early 1990’s[1]. Combining the terms “web” and “seminar”, it refers to a live, online event that is conducted over the internet. Webinars are used for various purposes, such as educational workshops, training...
Starting A Business: Customer Feedback
Parts 1 and 2 of this series have highlighted several things that are important for a business owner to know to get their new venture up and running. They included how to create your brand identity and most recently highlighted a number of digital marketing...
Starting A Business: Online Promotion
In the first of this 3-part series, we detailed a number of reasons why it’s important to define your brand when starting a business, as well as some steps to create a clear brand identity. Now, we want to help you understand what you need to do to get your business...
Starting a Business: Brand Identity
In today’s competitive marketplace, a business’s brand identity is essential to the success and longevity of their company. A well-defined brand helps differentiate your business from competitors, builds trust with your customers, and creates a lasting impression....
Do Good Leaders Equal Good Corporate Culture?
A good leader possesses a combination of qualities and skills; both of which need to inspire and lead others effectively. A good leader understands the traits that define their leadership style and acknowledges that how an organization is governed shapes the culture....
