Marketing Playbook For SMB’s: Part 3
The last two weeks we’ve discussed the importance of using both traditional and digital marketing in your advertising and the effectiveness of a good website. Our last topic – to round out your perfect marketing mix – is digital out of home advertising. Yes, we’re talking about billboards. Saskatchewan residents spend a lot of time […]
Marketing Playbook For SMB’s: Part 2
In our last blog we focused on combining both traditional and digital marketing techniques as you evaluate your marketing strategy and where you should go now. This week we want to add websites, Search Engine Optimization and Google into the mix! Customers expect to be able to find your business quickly and easily online. Research has […]
Marketing Playbook For SMB’s: Part 1
Your Marketing Playbook. Now is the best time to evaluate your marketing plan. The business landscape has changed over the last couple months and this includes consumer purchasing behavior. As a small business you’ve had to adapt, become creative in how you serve your customers and as the re-open Saskatchewan Phases move along your “new […]
Business Planning for the “Next Normal”
COVID-19 has impacted businesses in an unprecedented way. While some industries are feeling pressure to survive, other industries are booming. Remaining status quo and hoping for the best is no longer a viable option. Entire industries are changing extremely quickly as are customer expectations. You must start planning now for the post-pandemic business environment. Despite […]
Avoid “Going Dark” During Times of Crisis
COVID-19 has not only impacted marketing trends, but also consumer priorities and the entire business landscape. Now that the province has announced a re-open plan, many businesses, if not all, must determine their “new normal” and how the pandemic will impact the future of the company. Now is obviously not a time for “business as […]
