Major Changes Small Businesses Go Through: Technology
Change is constant and so is determining how to navigate it. If you’re a small business any level of change can seem major, especially if the desired outcome is not tangible, like a technology shift. Understanding why the change benefits you and what options you have...
Your Business Reset
The holidays can be a stressful time for small businesses. Consumers have high expectations for holiday sales and extended shopping hours, and for a lot of small businesses, the holiday can make or break their bottom line for the year. For most, whether it’s December...
2023 Small Business Year in Review
Back in January, a member of the Directwest team wrote an article that summarized some of the challenges businesses in Saskatchewan could expect to see over the year. Now that the year is nearly over, it’s the perfect time to enter the way back machine and check to...
Sonic Science: How digital audio amplifies listeners’ everyday experience.
Music engages audiences, but why do sound waves have such captivating impacts on us? In their Sonic Science Study with Neuro-Insights, Spotify digs deeper with biometric research to find out more about the effects of music and podcasts on the human body.Interested to...
Sonic Science: Your brain on music
Audio advertising can have a powerful impact on consumers. The right tune can change your mood or transport you to another time and place. To dig into this power, Spotify partnered with research firm Neuro-Insight to create Sonic Science, a study of how music affects...