Contacting your Customers
A contact strategy refers to the plan a business uses to engage with its customers or clients through various communication channels (later in this article we outline different communication channels and when to use each one). It defines how, when, and why the...
It’s the off-season…now what?
In our last article we talked about how seasonal businesses can diversify their offerings to remain profitable all year round. Expanding on this topic, and using a roofing business and a landscaper as examples, we’ve created an off-season plan that includes...
Staying Profitable all Year Long as a Seasonal Business
Running a seasonal business can pose challenges during the off-season, but there are several diversification strategies you can use to continue generating revenue and stay profitable all year long. Here are four: Diversify Products or Services: Consider offering...
Navigating Consumer Expectations: Price vs. Value
In an increasingly competitive market, businesses face the dual challenge of meeting consumer price expectations without devaluing their products and services. As consumer behavior continues to evolve, influenced by economic conditions, market trends, and heightened...
How Local Events Impact Small Business
Local events are more than just entertainment; they are catalysts for economic growth and social revitalization. The impact of these events on small businesses can be huge, providing not only an immediate economic boost but also sustainable long-term community...
