Finding the Right Candidate for Your Business
It all starts with the job title. When a person is searching for a job the first thing that catches their eye is the job title. When I post a new recruitment opportunity, I want to make clear what the main objective of the position is in the job title. For example, if...
Four Business Trends for 2022 and Beyond
As the Research Manager at Directwest, I do a lot of reading, asking and listening. As I do, certain themes tend to emerge, themes that are likely to have long term impacts on Saskatchewan businesses. I’d like to discuss four of those themes and trends, and what your...
Connecting with Consumers on Instagram
Today, we’re bombarded by choice. Want a burger? There are twenty different restaurants listed at your fingertips within five seconds. Don’t feel like eating out? Order online or from an app and choose pickup or delivery. But sometimes having so much choice makes it...
The Continued Evolution of Saskatchewan’s Original Search Marketing Company
When Directwest became a company, it had one purpose – connect the citizens of Saskatchewan through phonebooks. Since then, we’ve continued to evolve with technology to fulfill our purpose in new ways. Learn more about our ongoing transformation.
What is Engagement and Why Should I Care?
Engagement has almost become a buzz word in business and marketing. It seems everyone is chasing high engagement as the ultimate metric to achieve with followers, customers and staff. But what does engagement really mean and how impactful is it?
