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Everyone Loves a Good Deal!

Everyone Loves a Good Deal!

We all love to purchase an item or service for less than regular price. The obvious benefit is saving money but on top of that, research shows there are specific psychological motivators at play. Scoring a discount can lead to feelings of excitement, pleasure, and...

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Finding the Right Candidate for Your Business

Finding the Right Candidate for Your Business

It all starts with the job title. When a person is searching for a job the first thing that catches their eye is the job title. When I post a new recruitment opportunity, I want to make clear what the main objective of the position is in the job title. For example, if...

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