Benefits of How-To Videos for Businesses

January 9, 2023

With SEO and content development becoming extremely important for businesses to promote themselves, many are finding it difficult to differentiate from others online. One form that we strongly believe in here at Directwest is the use of how-to videos. How-to videos can be an incredibly valuable tool for businesses as they allow companies to showcase their expertise, engage with their audience, and drive traffic to their websites. To elaborate, we’ve put together a list of some of the benefits of using how-to videos for your business:

iPad screen with video about to start
  1. Demonstrate your expertise: By creating how-to videos, you can showcase your knowledge and skills in a particular subject or product. This can help establish your business as an authority in your field and create trust with your audience. Are you a plumber looking to highlight your expertise? A simple how-to video of installing a toilet could be a perfect option for you.
  2. Engage with your audience: How-to videos are a great way to connect with your audience and provide them with valuable information. Whether you’re teaching them a new skill or showing them how to use your product, these videos can create a personal and interactive experience for your prospective customers.
    1. Drive traffic to your website: Including how-to videos on your website or social media channels (Facebook, Instagram, and YouTube are top video advertising platforms) can help drive traffic to your site. This is especially true if your videos rank well in search results or are shared by others on social media.

    2. Increase conversions: How-to videos can help increase conversions by providing potential customers with the information they need to make a purchasing decision. For example, if you’re a furniture supply store, a how-to video on how to assemble the furniture could help increase the chances of someone making a purchase from you.
    3. Improve customer service: In addition to providing valuable information to potential customers, how-to videos can also be used to improve customer service. For example, you can create videos that show customers how to troubleshoot common or frequent issues with your product or service, it will save time and resources for not only you, but also your customers.
    Young man vlogging

    Overall, how-to videos can be a powerful tool for businesses of all sizes. From showcasing your expertise to improving customer service, how-to videos can help you achieve your goals in a variety of ways. As we enter the new year, it’s a great idea to consider incorporating these types of videos into your marketing strategy.

    Danny Loughren is a Marketing Manager on the Brand & Digital Platforms Team at Directwest.