The Power of Holiday Advertising Campaigns
The holiday season is the time of year when people come together to celebrate, exchange gifts, and create memories that will last a lifetime. For businesses, it can also be an important period to make the most of the spirit of the holidays with a well-timed...
Education and Experience: both benefit your career (and life!)
As a youth I lived in a small Saskatchewan farming community. It was so small that almost everyone I knew was employed directly or indirectly in the agriculture sector. That meant that I missed one important insight as I grew up – that there are thousands of ways to...
No experience…need not apply?
This spring my 16-year-old daughter embarked on a journey to find her first part time job. She was strategic with her planning: first, get her driver’s license and access to a car (check), then secure a part time position (that she could continue working...
Web + Seminar
The term “webinar” was coined sometime in the late 1980’s/early 1990’s[1]. Combining the terms “web” and “seminar”, it refers to a live, online event that is conducted over the internet. Webinars are used for various purposes, such as educational workshops, training...
Starting A Business: Customer Feedback
Parts 1 and 2 of this series have highlighted several things that are important for a business owner to know to get their new venture up and running. They included how to create your brand identity and most recently highlighted a number of digital marketing...