Articles

As a youth I lived in a small Saskatchewan farming community. It was so small that almost everyone I knew was employed directly or indirectly in the agriculture sector. That meant that I missed one important insight as I grew up – that there are thousands of ways to...

This spring my 16-year-old daughter embarked on a journey to find her first part time job.  She was strategic with her planning: first, get her driver’s license and access to a car (check), then secure a part time position (that she could continue working...

The term “webinar” was coined sometime in the late 1980’s/early 1990’s[1]. Combining the terms “web” and “seminar”, it refers to a live, online event that is conducted over the internet. Webinars are used for various purposes, such as educational workshops, training...

Parts 1 and 2 of this series have highlighted several things that are important for a business owner to know to get their new venture up and running. They included how to create your brand identity and most recently highlighted a number of digital marketing...

In the first of this 3-part series, we detailed a number of reasons why it’s important to define your brand when starting a business, as well as some steps to create a clear brand identity. Now, we want to help you understand what you need to do to get your business...