Business Planning for the “Next Normal”
COVID-19 has impacted businesses in an unprecedented way. While some industries are feeling pressure to survive, other industries are booming. Remaining status quo and hoping for the best is no longer a viable option. Entire industries are changing extremely quickly as are customer expectations. You must start planning now for the post-pandemic business environment. Despite […]
Avoid “Going Dark” During Times of Crisis
COVID-19 has not only impacted marketing trends, but also consumer priorities and the entire business landscape. Now that the province has announced a re-open plan, many businesses, if not all, must determine their “new normal” and how the pandemic will impact the future of the company. Now is obviously not a time for “business as […]
Supporting Local: Helping Your Favourite Small Businesses
Many small business owners experience periods of uncertainty. Financial difficulties, employee turnover and competition all create situations of stress and doubt. Add in a global pandemic (COVID-19) and small businesses will feel that the world is changing faster than they can keep up.
Message from Directwest President & CEO Keith Jeannot
To: Directwest customers, partners and friends At Directwest, we recognize that the quickly changing COVID-19 situation is an unprecedented time for everyone that for many is filled with uncertainty. Of course, the health and safety of our customers and employees is our number one priority. As the COVID-19 threat increased we moved quickly to lessen […]
Consumer Impact: What is Your Brand Saying?
Branding. It’s everywhere. From social media, to magazines to the big screen. But how is your brand impacting consumers? As the holiday season approaches, so does the end of 2019. So, we’ve taken a look back and compiled a list of what we consider to be some key takeaways from 2019 when it comes to […]