Finding the Ideal Google Ads Campaign Length
We are often asked what the best campaign length is for a Search Marketing Google Ads campaign. Will two 3 month campaigns bring the same results as one 6 month campaign? Where is the sweet spot? To find out, we dug into data from the Search Marketing campaigns that...
Say Hello to the Marketing Playbook
In this digital first, multichannel universe, there are many advertising choices available to businesses. Many of them have audience segments that you don’t want your business to ignore. To further add to the complexity, small business owners and managers must also...
Going Multichannel with your Marketing
Directwest’s Media Advisors work with small businesses across the province of Saskatchewan to help them assess their marketing plan and assist in building their advertising strategy. Multichannel marketing is something that we often recommend.What is multichannel...
Solving Recruitment Challenges with Search Marketing
Directwest is currently conducting an online survey of our business customers to better understand their needs and challenges. The early results of Directwest’s 2022 survey suggest that staff recruitment and retention is a common issue facing our business customers....
The ‘Right Fit’ for Your Social Media Management
Your small business is as unique as the products you sell and the services you provide. This means that how you advertise your business to customers (current and future) is also going to be unique. Based on your target market, location, and type of offering, you will...