Articles

Small businesses often have limited resources to attract and retain customers. Offering deals, promotions, and coupons can be an effective way for small businesses to drive sales, increase customer loyalty, and compete with larger competitors. Here are a few reasons...

If you're a business owner, you know how important it is to keep your customers informed and engaged. A great way to do this is by offering webinars and educational content to your business customers. At Directwest we offer a number of options to share knowledge with...

Directwest makes good use of customer feedback on an ongoing basis. We use both positive and negative feedback to make sure our products and services are addressing real business needs, and to find ways of smoothing out our customers’ journeys. We obtain this feedback...

Sustainability is becoming increasingly important for businesses of all sizes, but especially for small businesses. Consumers are starting to care more and more about the sustainable practices of the businesses and brands they support.

As a small business owner, it’s important to prioritize the health and wellness of your employees. Not only is it the right thing to do, but it also has numerous benefits for your business. First and foremost, investing in employee wellness can lead to increased...