Benefits of How-To Videos for Businesses
With SEO and content development becoming extremely important for businesses to promote themselves, many are finding it difficult to differentiate from others online. One form that we strongly believe in here at Directwest is the use of how-to videos. How-to videos...
Your Business Reset
The holidays can be a stressful time for small businesses. Consumers have high expectations for holiday sales and extended shopping hours, and for a lot of small businesses, the holiday can make or break their bottom line for the year. For most, whether it’s December...
Influencers and YOU
In the last couple of years, the power of influencer marketing has skyrocketed. Consumers want to hear from their family, friends and peers instead of seeing actor portrayals in a commercial. This can be attributed to three main factors: Relatability – influencers can...
Scams Can Impact Every Business
Scams can impact every business, regardless of location, size, or industry. But they are especially a problem for small businesses. Local businesses, start-ups and not-for-profits often don’t have the cyber security support or established accounting processes of...
Customer Experience: Putting the Consumer First
In today’s marketplace, customer experience can make or break your company’s reputation. It includes every aspect of doing business with you, from the time a consumer first learns about your brand to post-purchase. In simpler terms, customer experience is the journey...
