Starting a Business: Brand Identity
In today’s competitive marketplace, a business’s brand identity is essential to the success and longevity of their company. A well-defined brand helps differentiate your business from competitors, builds trust with your customers, and creates a lasting impression....
Do Good Leaders Equal Good Corporate Culture?
A good leader possesses a combination of qualities and skills; both of which need to inspire and lead others effectively. A good leader understands the traits that define their leadership style and acknowledges that how an organization is governed shapes the culture....
Can Small Business Owners Take Vacations?
Yes, and they should! Running a business is demanding and time-consuming so it is important to take a vacation (even a couple days if you can’t get away for an entire week) to avoid burnout and keep yourself healthy. While it might seem daunting to even plan for...
Can Small Businesses Benefit from a Four-Day Work Week?
The idea of a four-day work week is not a new concept and has been discussed since the late 90’s. However, the topic seemed to ramp up when workers returned post Covid. As an office worker myself, I can relate to the idea of working longer days (for four days a week)...
How AI Technology Complements, But Doesn’t Replace, Human Marketing Skills.
Over the last few years, the marketing industry has witnessed a significant transformation due to the advent of Artificial Intelligence (AI) technology. AI has brought in new tools and opportunities for businesses to engage with their target audience. However, it's...
