Every year when new phonebooks are distributed around the province, they become a hot topic. There are many misconceptions surrounding how the phonebook is produced and distributed, so here are the facts:
Production
- The phonebook is 100% post-consumer fibre, printed with soy inks and produced with non-toxic glue meaning it is environmentally friendly and no trees are harmed or killed in its production.
See our Environmental Commitment to learn more!
- People still use the phonebook. Like any business, we make decisions based on consumer demand, we continue to print and distribute the phonebook because there is demand for it.
Want access to all the same great information without the book? Download the Mysask411 App or visit mysask411.com for the online directory plus more SK related content at your fingertips!
Distribution
- Each year, in every market, phonebook distribution is used as a fundraising opportunity for local teams and community groups.
- Phonebook deliveries are tracked via GPS so we don’t print more than we need. (Tip for businesses: neither humans or technology are perfect, too many or not enough books at your business? Let us know!)
- See our Distribution Coverage Map to find out when you can expect your new phonebook!
Why our process is opt out vs. opt in:
- Those who still use and want/need the phonebook would have a harder time opting in vs. those who have the means to opt out.
- Not all areas of Saskatchewan have access to high-speed internet or in some cases, any internet at all.