Canadian Western Agribition
Having clear goals is the most beneficial piece to any advertising campaign. Knowing where you want to go helps plan for how to get there more accurately and allows you to take greater advantage of different media, and prepare for adjustments on the fly. Understanding...
No experience…need not apply?
This spring my 16-year-old daughter embarked on a journey to find her first part time job. She was strategic with her planning: first, get her driver’s license and access to a car (check), then secure a part time position (that she could continue working...
Web + Seminar
The term “webinar” was coined sometime in the late 1980’s/early 1990’s[1]. Combining the terms “web” and “seminar”, it refers to a live, online event that is conducted over the internet. Webinars are used for various purposes, such as educational workshops, training...
Starting A Business: Customer Feedback
Parts 1 and 2 of this series have highlighted several things that are important for a business owner to know to get their new venture up and running. They included how to create your brand identity and most recently highlighted a number of digital marketing...
Starting A Business: Online Promotion
In the first of this 3-part series, we detailed a number of reasons why it’s important to define your brand when starting a business, as well as some steps to create a clear brand identity. Now, we want to help you understand what you need to do to get your business...