Three easy ways to communicate with your customers.

With Covid-19 restrictions returning and new ones being introduced (indoor mandatory mask requirements across the province) as well as a heightened sense of public concern, it’s understandable to feel uncertain about your next steps as a small business owner. The silver lining in this continual state of change is that you have been through this once and the learnings from the first go-around will help through this next phase.

As a small local business, you needed to change the way you communicated and interacted with your customers in phase 1 and you will need to do that again. We’ve put together a list of steps you can take to ensure your customers have all the information they need to do business with you.

1.Update your website with new:

If your website is hosted by Directwest please reach out to your Media Advisor to add relevant content.

2.Update all forms of digital advertising. This includes:

3.Use your Social Media Channels to:

There are so many unknowns right now so as a small business owner it’s important to focus on what you can control.  Communicating with your customers and ensuring your business info is current and up-to-date is table stakes.

-Sarah Elchuk is the Content Manager at Directwest.

November 20th, 2020

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