Staying on Top with Search Marketing

August 8, 2022

A locally owned business that we work with in one of Saskatchewan’s largest cities has decades of experience but numerous competitors. They serve both residential and commercial clients and need to reach both audiences and need to be found quickly by both.

Most of the calls this business gets are urgent in nature. Their years of experience may mean little when a stressed homeowner finds their competitor first in an online search.

The team at Directwest created a targeted Google Ads campaign that successfully directs residential and commercial clients to their website when clients are in the most urgent need for their services.

In the first 8 months, the campaign has already created 338 leads with an estimated $101,400 in revenue and delivered an estimated return of $6.34 for every $1.00 spent on the campaign itself.   Since Directwest typically sees exponential growth for campaigns longer than 6 months, all indications are that this trend will continue.

If you’re looking for a cost-effective solution to cover a large market, search marketing could be the product for you.  Contact us today to learn more.