Directwest helps the Saskatchewan Association of Optometrists with Marketing so they can focus on running their organization.
Directwest has established itself as a trusted partner, helping organizations navigate the complexities of marketing with tailored strategies that deliver measurable results. We collaborate with businesses and organizations to enhance their market presence and help them reach clearly set goals. A prime example is our partnership with the Saskatchewan Association of Optometrists (SAO), an organization dedicated to promoting eye health and vision care awareness. One of the Association’s goals is to educate and inform the public about eye health and the importance of eye exams. However, with a small team and limited resources, executing an impactful marketing strategy is a challenge.
Directwest filled this gap by providing a comprehensive marketing solution, enabling the association to reach a wider audience effectively. By leveraging creative content, selecting the right advertising channels, and demonstrating a deep understanding of Saskatchewan’s market dynamics, we helped SAO maximize their outreach efforts.
“It allows us to focus on our strengths and our skills, as we’re able to move more mountains in different areas, while Directwest is moving mountains in the marketing area.”
-Danielle Wojcichowsky, Member Services Manager, Saskatchewan Association of Optometrists
Comprehensive Marketing Solutions
At Directwest, we provide an all-in-one marketing approach that ensures businesses benefit from a seamless experience—from campaign development to execution and performance analysis. However, to excel in each stage of the marketing funnel, we ensure marketing programs are customized to meet the needs of individual clients. This is the approach Trish Wrishko, Account Representative, takes when working with clients like SAO. After initial meetings, Trish focused a marketing plan on:
- children’s vision month and general awareness campaign.
- a brand overhaul, added video content, and introduced new platforms to showcase assets.
- social media posting & paid ad campaigns
- growth with Cinema ads, rink boards, and digital billboard ads and
- website pain points and trust to rebuild the consumer-facing website.
Trish has found “the evolving partnership to be incredibly rewarding, with trust built through measurable results and a strong collaborative relationship.”
This full-service model allows clients to focus on their core strengths while we manage the marketing initiatives that drive engagement and growth. Susanne Berg, Executive Director, with the SAO, states “since taking over marketing, we definitely have seen an impact with Directwest. It’s the whole bundle. It’s the creative to the selection of the channels and mediums we were using, the genuine care and interest. All our metrics are up, so really, a great success story”. The Association has gained valuable insights into which strategies work best, eliminating the guesswork and optimizing marketing expenditures.
Data-Driven Insights for Smarter Decision-Making
A major advantage of working with Directwest is access to detailed analytics and reporting. By understanding which strategies yield the best results, organizations can make informed decisions that enhance their marketing effectiveness. Directwest’s reporting tools provide real-time performance tracking, allowing clients to refine their strategies and maximize return on investment.
With these insights, businesses can confidently allocate their budgets, knowing they are investing in the most effective channels. Nelson Hackewich, Marketing Analyst and Search Marketing Expert, shares “the Saskatchewan Association of Optometrists has benefitted from this approach, allowing them to concentrate on their mission while Directwest drives their marketing success.”
Empowering Businesses to Focus on Their Strengths
Marketing is a critical aspect of business growth, but it shouldn’t come at the expense of core operations. Directwest’s expertise enables businesses to streamline their marketing efforts, effectively putting their strategies on autopilot while maintaining strategic oversight. This allows organizations to dedicate their time and resources to their areas of expertise while trusting that their marketing is in capable hands.
As Directwest continues to evolve as a leader in providing marketing solutions and empowering businesses to succeed in an ever-changing landscape we remain anchored in each individual organization’s goals to ensure all expectations are met. Whether through strategic advertising, data-driven insights, or full-service marketing support, Directwest helps organizations achieve their goals efficiently and effectively.
For businesses seeking a trusted marketing partner, we offer the expertise, tools, and insights necessary for sustained growth. Visit www.directwest.com to explore how Directwest can elevate your marketing strategy and drive business success.