Meet Our Team.

As President & CEO, Keith is the leader of all that is Directwest; responsible for the strategic direction of the company, providing oversight and governance as Directwest continues its’ evolution beyond its’ legacy roots as Saskatchewan’s provider of the SaskTel Phonebook into a leading digital marketing services company.

Keith’s 25 year history in sales and customer service ensures that Directwest remains customer focused, proudly trusted by over 20,000 Saskatchewan businesses each year for their local search advertising via Mysask411 and digital marketing services including Website Design & Hosting and Social Media Management.

Keith’s wide breadth of experience in sales, customer service, marketing, strategic planning and business development contribute to his leadership of a talented management and employee group – collectively committed to driving the Saskatchewan economy by supporting local businesses and helping them grow.

An avid sportsman and a busy father of three boys away from the office, you’ll likely find him on the weekend at one of the many lacrosse arenas, hockey rinks, lakes or golf courses across the province.

Having lived all across Canada (Labrador City, Halifax, Quebec City, Toronto, and Ottawa, now Regina), Andrew’s had the opportunity to work with some of Canada’s most well-known and successful companies. He prides himself on finding innovative ways of applying technology strategy and IT operations to deliver on business objectives. With a customer-first focus, he brings with him a wealth of knowledge and experience in enterprise technology, digital strategy, marketing, and communications.

After hours he loves to spend time with family, travel and explore all that Regina has to offer. His passion is his love for cycling. Spending hours shopping for the latest parts and accessories, training or competing, his enjoyment of physical activity, need for speed, and competitive nature keeps him coming back.

Steve empowers the Directwest Sales team with a hands-on management approach and his outgoing personality. A results-driven leader, Steve has over 20 years’ experience in growing sales, improving customer satisfaction, and change management – talk about a triple threat!

Across multiple organizations, Steve has built a consistent track record of exceeding objectives. He also has experience implementing new sales strategies which will be key in continuing Directwest’s transformation into a leading digital marketing services company.

Outside of work, Steve’s personal time is spent with his wife and two children. He enjoys fishing, football, traveling to warm destinations in the winter and spending time at the lake during the summer. Steve would describe a perfect day as lounging with friends and family on the pontoon boat while landing a 10lb walleye.

Kristian is not your average finance guy. He is a well-rounded financial analyst who uses his sense of humour to make it interesting, simple and sometimes even memorable!

Before joining Directwest, Kristian worked in various financial roles at SaskTel where he acquired significant experience in corporate accounting, financial analysis, and business valuations while obtaining his CMA designation.

When he’s not behind his desk, Kristian enjoys playing volleyball, watching movies, downhill skiing, and spending time with his two children.

Rosa Brittner serves the entire market of Saskatchewan.

Carlee Cherneski serves the markets of Regina, Saskatoon, Estevan, Carnduff, Oxbow, and Carlyle.

Hiromi Fusano serves the markets of Regina, Saskatoon, Estevan, Weyburn, Avonlea, Radville, Raymore, Southey, and Strasbourg.

Tracy Gao serves the markets of Saskatoon and Prince Albert.

Chad Gelsinger serves the markets of Regina, Prince Albert, Yorkton, Melville, Balcarres, and Fort Qu’Appelle.

Nia Gourgaris serves the markets of Regina, Prince Albert, Estevan, Weyburn, Arcola, and Stoughton.

Christina Katsiavos serves the markets of Regina, Saskatoon, Moose Jaw, Assiniboia, Balgonie, Gravelbourg, Indian Head, Fort Qu’Appelle, Grenfell, Moosomin, and Whitewood.

Ron Kelly serves the markets of Saskatoon, Prince Albert, Melville, and Yorkton.

Rachel Kreuger serves the markets of Regina, Estevan, and Weyburn.

Jamie Lowe serves the markets of Saskatoon, North Battleford, and Swift Current.

Anna Murray serves the entire market of Saskatchewan.

Paul Noubarian serves the markets of Regina, Estevan, and Weyburn.

Ward Paterson serves the markets of Regina and Moose Jaw.

Gord Popadynec serves the markets of Regina, Melville, and Yorkton.

Michelle Rogers serves the entire market of Saskatchewan.

Jill Sled serves the markets of Saskatoon, Prince Albert, Melville, and Yorkton.

Taryn Svenson serves the markets of Prince Albert and North Battleford.

Gerassimos Vandoros serves the entire market of Saskatchewan.

Trish Wrishko serves the markets of Regina and Moose Jaw.

Luke Wurmlinger serves the markets of Saskatoon, Swift Current, Humboldt, Melfort, Tisdale, and Nipawin.