Meet Our Team.

As President & CEO, Keith is responsible for setting the strategic direction that has established Directwest as a leading digital marketing services company. His in-depth knowledge of the Saskatchewan business landscape continues to guide the growth of the company.

Throughout his 30-year history in sales and customer service, Keith has established strong working relationships with businesses across Saskatchewan. These relationships and Keith’s personalized approach ensure that Directwest remains customer-focused and proudly trusted by over 20,000 businesses each year.

Keith’s breadth of experience in sales, customer service, marketing, strategic planning and business development contribute to his leadership of a talented management and employee team – collectively committed to driving the Saskatchewan economy by supporting local businesses and helping them grow.

Passionate about the community, Keith is a Board Member of the Saskatchewan Hockey Association. An avid sportsman and a busy father of three boys, you are likely to find Keith at one of the many hockey and lacrosse arenas, lakes, and golf courses across our province.

Steve empowers the Directwest Sales team with a hands-on leadership approach and outgoing personality. A results-driven leader, Steve has over 20 years’ experience in growing sales, improving customer satisfaction, and change management – talk about a triple threat!

Across multiple organizations, Steve has built a consistent track record of exceeding expectations. He also has experience implementing new sales strategies which are key to maintaining Directwest’s position as a leading digital marketing services company.

Outside of work, Steve spends time with his wife and two children. He enjoys fishing, football, spending time at the lake during the summer and vacationing in warm destinations during the winter months. Steve describes a perfect day as lounging with friends and family on the pontoon boat while landing a 10-pound walleye.

Kristian wears many hats to ensure Directwest maintains its position as Saskatchewan’s leading digital marketing service provider. As Chief Financial Officer and VP of Corporate Services, Kristian is a well-rounded financial professional who uses his sense of humour to make work interesting.

Born and raised in Saskatchewan, Kristian graduated from the University of Regina before joining SaskTel in 2002 where he gained significant experience in corporate accounting, financial analysis, and business valuations while becoming a CPA (CMA).

He joined the Directwest Executive Team in 2012 to take on an exciting opportunity to be part of the company’s digital transformation and gain valuable experience leading other areas beyond Finance including Human Resources and Administration, Strategic Planning, and the Project Management Office.

When not behind his desk, Kristian enjoys playing volleyball, watching movies, downhill skiing, and spending time with his two children.

With nearly 20 years of experience leading and managing high-performing teams, Clayton is a thought leader responsible for new product development at Directwest. Combining the role of Vice President, Revenue Growth and Director of Technology, Clayton is positioned to propel Directwest forward as a leading digital marketing services company.

Clayton has worked in progressively senior roles in the areas of IT, Sales, Marketing, Project Management, Human Resources and Operations. This vast experience has allowed Clayton to understand and appreciate the many moving pieces that contribute to organizational success. Clayton’s business acumen allows him to understand the vision of each individual customer, and provide custom solutions to enable success.

Born and raised in Regina, Clayton is proud to have spent the last 11 years as Vice President, Sales & Operations at a Saskatchewan-based company that is one of the premiere office supply dealers in Canada. In this role, Clayton demonstrated the ability to develop strong relationships, a skill he is excited to build upon as he leads the Directwest team to provide leading digital marketing solutions to Saskatchewan businesses.

Away from the office, Clayton enjoys spending time with his wife and three children. He has a passion for playing, coaching and watching hockey and is a car enthusiast. Weekends in the summer are spent at the family cabin, fishing, skiing and enjoying campfires.

Rosa Brittner serves Regina & area, Saskatoon & area and Moose Jaw.

Hiromi Fusano serves the markets of Regina, Saskatoon, Estevan, Weyburn, Avonlea, Radville, Raymore, Southey, and Strasbourg.

Tracy Gao serves the markets of Saskatoon and Prince Albert.

Chad Gelsinger serves the markets of Regina, Prince Albert, Yorkton, Melville, Balcarres, and Fort Qu’Appelle.

Rachel Kreuger serves the markets of Regina, Estevan, and Weyburn.

Jamie Lowe serves the markets of Saskatoon, North Battleford, and Swift Current.

Tracy.Melle@directwest.com

Gord Popadynec serves the markets of Regina, Melville, and Yorkton.

Michelle Rogers serves the entire market of Saskatchewan.

Trish Wrishko serves the markets of Regina and Moose Jaw.