Search Marketing Helps Customer Adapt to a Competitive Landscape

October 5, 2021

Recently the business environment changed for one of Directwest’s long-time well-respected customers when a competitor moved into their neighbourhood.  This competitor typically runs significant search ad campaigns, and our customer realized that their business would have to adapt.

Directwest outlined for them the importance of the right keywords to improve their traffic from search engines. We built a Google Ad campaign using industry keywords targeted towards the consumers they most need to reach.

Over a period of 6 months, our search campaigns created an estimated revenue of just under $100,000. Their ROI is estimated to be 400% in the first 3 months, and 680% in the following 3 months. They have even been receiving phone calls meant for their competitor, which they are then converting.  



Search Marketing campaigns provide a quick and effective way of addressing changes to market conditions. This could include increased competitive activity, a move to a different physical location, changes to products and services, and much more.  Directwest’s Search Marketing team are always happy to talk to customers about how they can help respond to increased competitive activity, a move to a different physical location, changes to products and services, and much more. 

For more information, contact us at 1-800-667-8201 or visit our Search Marketing product page.