Training and Research with Google.

February 18, 2021

Google is always evolving. Whether you’re new to the world of Google for business or you have been on the scene since the beginning, there is always something new to be learned! From product tips and tricks to insights into your consumers, industry, and competitors, Google has the tools to help you identify factors that impact your business and increase your overall business performance.

Think with Google.

Think with Google is an excellent online resource to discover the latest marketing research and digital trends.

Complete with data-driven reports and articles, this information hub can help business owners, entrepreneurs and digital marketers make sense of their data, develop a better understanding of emerging trends, and educate themselves and their team on best practices.

Use Think with Google for:

  • Consumer Insights
  • Competitive Analysis
  • Culture & Trends
  • Diagnostic Tools & Industry Benchmarks
  • Test My Site

Google Trends.

Google Trends is a trends search feature that displays the popularity of a search term on Google, in real-time.

With Google Trends, you can find demographic insights, trending topics and search queries related to your target market, business and industry.

Use Google Trends in your Search Engine Marketing, Content Marketing and Search Engine Optimization strategy for keywording research, to discover trending topics to write about, and to understand how your target market is searching for information.

Google Alerts.

Ever wonder what your customers are saying about your brand? Google Alerts is a free service that notifies you when a keyword or phrase that you’ve selected is indexed by Google on a new web page. Just enter a word or phrase, and you’ll be alerted by email whenever Google finds new mentions of it on the web.

Set up Google Alerts to manage your online presence, track online web activity on topics related to your industry or business, find out what customers are saying about your competitors, and more!

Google Digital Garage.

Whether you’re growing your business, starting a new career or just interested in learning something new, the tools in Google’s Digital Garage can help you build the skills you need! From Digital Marketing and Career Development to Data and Tech, there’s a wide range of free courses to choose from. Select a skill or course, learn at your own pace, and boost your LinkedIn Profile with an accredited certificate.

  • Google Analytics Academy
  • Google Skillshop
  • Guide to Adsense
  • Guide to Ad Mob
  • Linking analytics and ads – Solution Guide

Putting it all together.

When it comes to promoting your business online, it’s important to consider the cost and effort required to keep your information up to date and consistent. Your cost can be affected by the number of people needed (effort) to the frequency with which you wish to use a specific product or medium. Be sure your plan is one that does not require more effort or cost than you’re receiving in returned benefits.

Your business’s content cannot be a set it and forget it strategy. It requires on-going review and evaluation. If you don’t have the time or manpower to create and maintain an accurate, consistent online presence for your business, we can help.

We are Directwest.

We’re a Saskatchewan-based company, and we know where you’re coming from. We’re continually upgrading our own products and services to bring more opportunities to our province’s businesses.

Google Products.

Be found with our Google Basic Product.

We create your Google account, claim and verify your GMB Dashboard and optimize your Google Knowledge Panel and Google Maps so that you can have an accurate and consistent online presence.

Upgrade to our Google Premium product and post on Google. It includes everything in Google Basic plus a monthly posting strategy!

Google Ads.

Get higher quality leads with our Google Ads product.

From campaign set up and optimization to regular reporting and check-ins, our Google Ads certified personnel will work with you to monitor your campaign’s performance and get you the best return on your investment.


Improve your online presence with a professionally designed and maintained website.

Working with your local Directwest Media Advisor.

Directwest’s sales team is not just online or over-the-phone. Our Media Advisors engage face-to-face and in the field, with customers like you across the province (don’t worry, we speak to customers over the phone too!) We understand that as an SMB owner, you’re probably short on time. Our dedicated, local team understands life and business in Saskatchewan, and we have a proven ability to convert shoppers into buyers.