![Sonic Science: Your brain on music](https://directwest.com/wp-content/uploads/Part-1_optimized-1080x675.jpg)
Sonic Science: Your brain on music
Audio advertising can have a powerful impact on consumers. The right tune can change your mood or transport you to another time and place. To dig into this power, Spotify partnered with research firm Neuro-Insight to create Sonic Science, a study of how music affects...
![Your Business Website in 2023](https://directwest.com/wp-content/uploads/Optimized-Websites1-1-1080x675.jpg)
Your Business Website in 2023
A website is an important piece of your business’s online presence. Having a website allows your business to be discoverable online. A professional website builds trust and credibility with your customers. An ecommerce site is a revenue generator, and you can...
![The Power of Holiday Advertising Campaigns](https://directwest.com/wp-content/uploads/Optimized-Lady-shopping-with-bags-1080x600.jpg)
The Power of Holiday Advertising Campaigns
The holiday season is the time of year when people come together to celebrate, exchange gifts, and create memories that will last a lifetime. For businesses, it can also be an important period to make the most of the spirit of the holidays with a well-timed...
![Education and Experience: both benefit your career (and life!)](https://directwest.com/wp-content/uploads/Optimized-work-and-life1-1-1080x662.jpg)
Education and Experience: both benefit your career (and life!)
As a youth I lived in a small Saskatchewan farming community. It was so small that almost everyone I knew was employed directly or indirectly in the agriculture sector. That meant that I missed one important insight as I grew up – that there are thousands of ways to...
![No experience…need not apply?](https://directwest.com/wp-content/uploads/JOB-sign--1080x675.jpg)
No experience…need not apply?
This spring my 16-year-old daughter embarked on a journey to find her first part time job. She was strategic with her planning: first, get her driver’s license and access to a car (check), then secure a part time position (that she could continue working...