In our last article we talked about how seasonal businesses can diversify their offerings to remain profitable all year round. Expanding on this topic, and using a roofing business and a landscaper as examples, we’ve created an off-season plan that includes diversification and other strategies for continued (year-round) success.
What can a roofer do in the off-season?
Roofing businesses often experience slowdowns during the off-season due to factors like inclement weather or decreased demand for roof repairs and replacements. However, there are several ways roofers can stay productive and generate revenue during their off-season:
Indoor Repairs and Maintenance: While outdoor roofing work may be limited during the off-season, roofers can focus on indoor repairs and maintenance projects to diversify their service options. This could include fixing leaks, replacing damaged ceilings or insulation, installing attic ventilation systems, or repairing interior water damage.
Inspections and Estimates: Use the off-season to conduct roof inspections and provide estimates for potential customers. Many homeowners and businesses may use the off-season to plan for upcoming roofing projects, so providing estimates during this time can help secure future business.
Marketing and Networking: Invest time and resources into marketing and networking activities to attract new customers and strengthen relationships with existing clients. This could involve updating your website, running targeted advertising campaigns, attending industry events or trade shows, and reaching out to past clients for referrals. We are always here to help if you need extra support, any time of year, give us a call!
Customer Outreach and Follow-Up: With a solid marketing plan in place, use your downtime to stay in touch with past customers and leads through email newsletters, social media updates, or phone calls. Keeping your business top of mind can lead to repeat business and referrals, even during the off-season.
Training and Certifications: The off-season is a great time to invest in training and certifications for yourself and your team. This could include obtaining certifications for new roofing materials or techniques, safety training, or professional development courses to improve skills and efficiency.
Emergency Repair Services: Offer emergency repair services for customers experiencing sudden roof damage or leaks during the off-season. Being available to address urgent roofing issues can help differentiate your business and attract customers in need of immediate assistance.
Equipment Maintenance and Inventory Management: Downtime is the perfect opportunity to perform routine maintenance on equipment, organize inventory, and streamline operational processes to improve efficiency and preparedness for the busy season ahead. BDC encourages small businesses to adjust inventory levels in the off-season. Not carrying as much product can free up cash flow.
Events and Workshops: Organize events, workshops, or classes related to your business that can attract customers during the off-season. For example, your roofing company could organize a workshop for customers on what actions they can take to extend the life of their roof.
What can Landscapers do in the off season?
Landscaping businesses often experience seasonal fluctuations in demand, with peak seasons typically occurring during the spring and summer months. During the off-season, landscapers can stay productive and generate revenue by diversifying their services and focusing on activities that can be done year-round. Here are several options for landscapers during the off-season:
Diversify Service Offerings: Offer snow removal, holiday light installation or indoor plant maintenance to residential and commercial clients during the winter months.
Hardscaping and Construction Projects: Focus on hardscaping and construction projects that can be completed regardless of weather conditions. This could include building retaining walls, installing patios, constructing outdoor kitchens or fire pits, or building fences and pergolas.
Equipment Maintenance and Repair: Use the off-season to perform maintenance and repair tasks on landscaping equipment and vehicles. This ensures that your equipment is in good working condition and ready for the busy spring and summer seasons.
Offer Seasonal Discounts or Promotions: Encourage customers to book landscaping services in advance by offering discounts or promotions during the off-season. This can help generate revenue and secure commitments for future projects.
Plan and Design Services: Use the off-season to meet with clients, discuss their landscaping needs and preferences, and develop customized plans and designs for upcoming projects. This allows you to hit the ground running when the busy season arrives.
Educational Workshops and Classes: Host educational workshops and classes for homeowners and gardening enthusiasts on topics such as landscape design, plant care, and sustainable landscaping practices. This not only generates revenue but also positions your business as a trusted authority in the industry.
Community Beautification Projects: Volunteer your services for community beautification projects or collaborate with local organizations and municipalities on landscaping initiatives such as park renovations, tree planting, or community garden installations. A local Regina Landscape Designer, Christyn Palazzo, owner of Palazzo Designs is a shining example of a landscape business giving back to the community. Following the Humboldt Broncos tragedy, the concept of a healing garden to honour those lost and give hope to survivors was created. Christyn was pivotal in the design of the Humboldt Urban Garden Sanctuary (“HUGS”) which signifies solitude and comfort.
Whether you are a roofer, landscaper, or any seasonal business, by diversifying your services and staying proactive during the off-season, you can maximize revenue opportunities and maintain a steady stream of income throughout the year.
-Sarah Elchuk is a member of the Marketing Team at Directwest
