4 Reasons You Should Choose Digital Billboards over Paper Billboards

June 15, 2021

As we all know, billboards are one of, if not the most, effective forms of advertising for small, medium, and large businesses alike. Being located along busy roads and highways get eyes on your advertising like no other methods do. What many people aren’t aware of is why so many businesses are now choosing digital boards over paper boards. To us, the benefits are clear as day!

We’ve put together a list of some of the unique benefits Directwest’s digital boards offer to assist you in making your next advertising decision:

1. Simply put, COSTS!

While paper billboards bring a large printing and production cost with them, digital billboards are much less expensive. Save the moolah you’d spend on printing a billboard (that will eventually land in the trash) and spend it on additional, more effective methods of advertising like Google Ads.

2. Dynamic Capabilities

Digital billboards offer businesses several different options that simply aren’t available on paper boards. Are you a restaurant and want to promote specials throughout the day? Promote your breakfast special from 8:00 am – 11:00 am, lunch specials from 11:00 am – 2:00 pm, and happy hour specials from 2:00 pm – 5:00 pm! Additional capabilities include utilizing real-time weather data, live countdowns or jackpot counts, and featuring live social media feeds. Check out this ad we put together for our Mysask411 platform. The ad pulls in live weather data the current time, and the category is based on time of day (coffee shops in the morning, restaurants in the afternoon, etc.)

3. Quick Turn Around Times

Digital billboards offer some of the quickest turnaround times in the advertising industry. With our in-house artists, we work with you to quickly develop visually appealing ads that highlight your business or products. Even more important, our cloud-based software allows us to upload your ad in a matter of seconds and push it live across the province!

4. Flexible Sales Model

Directwest offers one of the most flexible and affordable sales models for billboards in the industry. Purchasing a board on our ad network allows you to reach a wide audience with over 30 locations across Saskatchewan. Your ads can run for one week or one month (or longer!), and you get the flexibility of choosing the right length for your campaign. With no production costs, digital billboards are a great option for short term campaigns.

Don’t just take our word for it, look at the real results that we provide our customers! Directwest customers see, on average, a 69%* increase in traffic to their website while running a digital billboard campaign.

Interested in running your next campaign on our digital billboards? Give us a call at 1-800-667-8201 or connect with us through our online submission form here.

*Directwest Data, 2017 – 2019