Some of the main benefits of advertising on YouTube include:
‘- Highly targeted audiences: whether it is by age and gender, targeting popular YouTube channels, or key life milestones like moving, getting married or having a child. YouTube marketing is flexible to reach your target audience.
‘- Your Audience is on YouTube: With the boom in Smart TV’s access to YouTube outside of desktop and mobile devices has become easier than ever with viewership on TV’s growing by 70% over last year. YouTube is also for everyone, with its audience consisting of 77% Gen Z, 75% Millennials, 61% Gen X, and 44% of Baby Boomers visiting YouTube on a daily basis.