Some of the main benefits of advertising on SnapChat include:
‘- Driving Traffic: Because of the nature of SnapChat’s platform of disappearing photos and videos, this can help ads drive traffic because the thought that the ad will disappear creates a sense of urgency.
‘- Connecting with a younger demographic and attracting new followers: If you are looking to connect with people under the age of 35 this is the place to be as 82% of snapchatters fit this demographic. Snapchat users are also highly engaged spending around 30 minutes per day on the platform.