Google Search Network is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords. The Display Network is a group of more than 2 million websites, videos, and apps where your Google Ads can appear. Think of it as Search is pull advertising when someone searches for one or more of your products your search ad will appear. Display ads are more push advertising where your ad is pushed to a specific audience in the Display network.