Every business would love to rank on the first page of Google. But, how do you compete without the resources some of these large companies have in their back pocket?
Before you make any heavy investments or try to do it all yourself, here are some simple everyday strategies you can use to improve your search ranking by creating a more Google-friendly site.
Tip #1: Use keywords familiar to your target audience.
Keywords help your potential customers find your website. Therefore, ranking for words or search terms commonly used by your target audience is of utmost importance. Use a keywording tool, like Google Keyword Planner to get ideas for keywords that will help you reach your intended audience. Metrics like search volume, will help you gauge how well these keywords are likely to perform. Moz’s Link Explorer is also an excellent keywording tool to find long-tail, less competitive relevant keywords.
Tip #2: Take link building seriously.
Ensure other sites with high domain authority link to yours through link building strategies, like guest blogging, testimonials, and internal linking. Link building helps Google crawlers find your site, give your site greater visibility and enhance your page authority in search results.
Tip #3: Develop an awesome site structure.
Build your site with a logical link structure and make every page reachable from at least one other static text link on your website. Great site structure provides a better experience for your users, reduces bounce rates and improves your overall rankings.
Tip #4: Provide high-quality content that your users want!
Create helpful, information-rich content that accurately describes your business and utilizes keywords and clear language your visitors can identify with. By prioritizing your information for your users, as opposed to search engines, your website will naturally rank higher as it fulfills your user’s intent.
While there are many ways to improve your organic search results, SEO trends and best practices are constantly changing. Therefore, as you do your own SEO or look to hire SEO professionals, explore ways to expand your understanding and knowledge. Subscribe to an SEO-specific blog or take a free online course. We’ve listed a few resources below to get you started!
SEO is one piece of a digital marketing strategy but by following these simple SEO tips, you can improve your search engine ranking and increase your web traffic.
Until next time!
– Rosana Mookshah is a Product Consultant on the Brand & Digital Platforms Team at Directwest.January 31, 2019