Reputable SEO Firms Don’t Guarantee Search Engine Rankings

If SEO is like a mythical creature to you, you’re not alone. Knowing what to look for in a Search Engine Optimizer or an SEO firm can be very stressful, especially if it’s new to you.

With many factors to consider, a firm offering a solid “FIRST Page Ranking Guarantee” can seem enticing.

However, reputable firms don’t guarantee search engine rankings.

Let us explain.

The risks of trusting a “guarantee” far outweigh any potential benefits, especially if you end up doing business with a low-quality SEO firm. Your business can lose money, time, ranking and even earn penalties from Google (which also cost money and time] or get you blacklisted.

So, if you’re wondering how to decide on selecting a reputable firm, you need to do some work.

Long story short, SEO is a long-term game.

Relationships with Google are complicated, to say the least, and anyone claiming to be in an “exclusive” or “special relationship” with Google is in denial. Therefore, be skeptical and research any potential firms you’re considering. SEO requires a cohesive and collaborative partnership and no short-term strategy will provide you with long-term results.

If you’re looking for more information, Google has many resources available to help when trying to choose an SEO firm or strategist.

Not sure you’re ready to commit to a partner for a full-blown SEO strategy? Stay tuned for next week’s blog “SEO Tips to Improve Your Search Ranking” to learn helpful strategies YOU can try.

– Rosana Mookshah is a Product Consultant on the Brand & Digital Platforms Team at Directwest.

January 24th, 2019

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