What is Engagement and Why Should I Care?

What is Engagement and Why Should I Care?

Engagement has almost become a buzz word in business and marketing. It seems everyone is chasing high engagement as the ultimate metric to achieve with followers, customers and staff. But what does engagement really mean and how impactful is it?

Finding the Ideal Google Ads Campaign Length

Finding the Ideal Google Ads Campaign Length

We are often asked what the best campaign length is for a Search Marketing Google Ads campaign. Will two 3 month campaigns bring the same results as one 6 month campaign? Where is the sweet spot? To find out, we dug into data from the Search Marketing campaigns that...
Going Multichannel with your Marketing

Going Multichannel with your Marketing

Directwest’s Media Advisors work with small businesses across the province of Saskatchewan to help them assess their marketing plan and assist in building their advertising strategy. Multichannel marketing is something that we often recommend. What is multichannel...