Don’t Judge a Phonebook by Its’ Cover

Every year, a new phonebook is distributed throughout the communities of Saskatchewan, and its arrival is met with wide-ranging emotions: excitement, anticipation and frustration to name a few. In today’s age everyone has an opinion, but not everyone knows the facts. Whether you think the phonebook is a useful tool or an old relic, it’s time to set the record straight.

Myth #1: The phonebook is a waste of paper and kills trees.

Fact: We can’t speak for other publishers, but the phonebooks we print are compostable as they are made from 100% post-consumer fibre, printed with soy inks, and produced with nontoxic glue. No trees are harmed in the making of our phonebook.

Food for thought: do you know the carbon footprint for the manufacture and use of your tree-saving smartphone?

Myth #2: Nobody uses the phonebook anymore, it’s called the internet.

Fact: Many Saskatchewan residents still find the phonebook useful, and look forward to receiving their updated phonebook every year (No joke! They aren’t singing its praises on social media, but they call and ask when the new phonebook is going to drop in their area!). This is especially true for older generations who have not grown up with technology at their fingertips, and Saskatchewanians in rural areas who don’t have access to a good internet connection. If you, like so many, rely on the internet for information, you know better than anyone how frustrating it is when you don’t have a fast internet connection, let alone a connection at all. It is 2018, and we know the internet exists, so if you’re one of the nay-sayers out there, it’s not all about you.

Myth #3: The phonebook isn’t accurate, I can’t find anyone I’m looking for.

Fact: Just because you know someone has a landline does NOT mean you will find them in the phonebook. Having a phone number listed is a personal choice. Not being listed is as simple as calling SaskTel.

By default, wireless numbers are not listed in the phonebook unless requested.

Myth #4: I can’t opt out of receiving the phonebook, every year it shows up!

Fact: If you’re still receiving the phonebook, you haven’t opted out, but you can. Simply call 1-800-667-8201 or send your name and address by email to dw@directwest.dev.cc and ask to be removed from the distribution list. CAUTION: this is permanent! If you’ve removed yourself from distribution and wish to start receiving the book again, you’ll have to follow the same process.

You don’t have to use the phonebook, you don’t even have to own a phonebook, but it’s important to know that opinions aside, it provides value to many residents in our province and it’s hard working Saskatchewanians like you who update, edit and maintain its legacy. Have a phonebook you don’t want? Be kind and recycle it. Your unwanted phonebook creates many useful consumer products such as insulation, packing material, boxes, egg cartons, mulch & animal bedding.

Knowledge is power, and now you know. #TheMoreYouKnow #mythbusting

– Paige Pyett is a Product Consultant on the Brand & Digital Platforms team at Directwest.

September 6, 2018

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