Adding DOOH to your marketing plan.

I love digital billboards. They can be clever, funny, and dynamic. They can excite, inspire and educate. There are so many different ways to utilize them, any business can benefit from integrating digital out-of-home (DOOH) into their marketing mix. Digital billboards help expose your brand to the masses and keep you top of mind whileRead More

Hand holding a white phone in emply street with buildings.

Word of Mouth has evolved – have you?

Would you believe us if we told you people have been posting reviews online about companies since the mid ‘90s? That’s right, in the era of Tamagotchi’s, mullets and boy bands, customer review sites like,, and the infamous Amazon were birthed. While many of the OG (original) platforms are not live today, theseRead More

Think Big Shop Small

Converting Local Customers in A Blink of An Eye

Have you ever felt like your loyal customer base was starting to slip away? You question if it was something you did or didn’t do, but then you hear that online shopping, and saving your dollars to spend at big box stores is all the rage. Business in today’s economy is a rat race. ItRead More

Farming Field

3 Strategies Inspired by Farming to Improve Your Business Practices

Spring is an exciting time in agriculture. It represents renewal and opportunity for farmers, the start of a new crop season. After spending the winter months reviewing last year’s harvest results, Spring is when farmers put new, improved plans into action. The goals of farming are much the same as every other business: sustainability, efficiencyRead More

Businesses like yours are posting local – on Google!

Knowing where to spend your advertising dollars in today’s market is very overwhelming. There are so many ways to reach your audience, but what matters most is which medium is going to give you the best return on your investment? Without a doubt, the two most common things we hear are ‘we just do socialRead More

7 Key Takeaways from Directwest Learning Series: How to Build a Marketing Plan.

On April 9th, we hosted our first Directwest Learning Series “How to Build a Marketing Plan” at the MacKenzie Art Gallery, in Regina, SK. Our featured guest speakers from DSA Media, Industry West Magazine and Directwest shared their expertise with Saskatchewan business owners and Directwest customers on how to leverage marketing strategies to reach moreRead More

Getting Lucky with Analysis

If you have a website to monitor, you already know that understanding your Google Analytics data isn’t always an easy task. How you interpret the information will greatly depend on your business objectives. When looking for those little nuggets of gold in your data, don’t rely on individual metrics to provide a complete story. Instead,Read More

Get More Love For Your Brand

Today is the day for expressing your love for the people in your life, but have you ever expressed your love for a brand? I know I have, and I am steadfastly loyal to some brands because of the way they connect with me on a personal level. I was recently asked, “How can youRead More

SEO Tips to Improve Your Search Ranking

Every business would love to rank on the first page of Google. But, how do you compete without the resources some of these large companies have in their back pocket? Before you make any heavy investments or try to do it all yourself, here are some simple everyday strategies you can use to improve your searchRead More

Reputable SEO Firms Don’t Guarantee Search Engine Rankings

If SEO is like a mythical creature to you, you’re not alone. Knowing what to look for in a Search Engine Optimizer or an SEO firm can be very stressful, especially if it’s new to you. With many factors to consider, a firm offering a solid “FIRST Page Ranking Guarantee” can seem enticing. However, reputableRead More

Don’t Judge a Phonebook by Its’ Cover

Every year, a new phonebook is distributed throughout the communities of Saskatchewan, and its arrival is met with wide-ranging emotions: excitement, anticipation and frustration to name a few. In today’s age everyone has an opinion, but not everyone knows the facts. Whether you think the phonebook is a useful tool or an old relic, it’sRead More

So who is Directwest anyways?

All year I have been travelling Saskatchewan along with my official search partner Directwest, where on countless occasions I used their Mysask411 App to search and find things local throughout my journey. But you may be thinking, who is Directwest anyways? Directwest is a team of about 110 people based in Regina and Saskatoon, fullRead More

Christmas Wish Angels

Each holiday season, one program comes up that all our employees are always SO excited to participate in. ‘Christmas Wish Angels’ is a program in partnership with the Directwest & SaskTel Pioneers, and two partner schools here in Regina (Kitchener and Sacred Heart). Students in Pre-K to Grade 3, along with their teachers, compile wishRead More

4 Reasons to Consider Texting Your Customers

I know you do it. We all know you do it – A couple of quick swipes and you’ve clicked that button. You’ve landed on a website. You’ve clicked on their little telephone icon button. And, you’ve started to call that business. Before this digital age, phone conversations with businesses were essential. From booking appointmentsRead More

Give the Gift of Food

‘Tis the season to Eat, Drink, and be Merry. But did you know food bank use in Saskatchewan has increased 77% since 2008? Over 30,000 people in our province depend on their local food bank. To spread some holiday cheer, and help ensure people in our province know where their next meal is coming from,Read More

The Story Behind The Book

SaskaEver wonder who delivers your copy of the SaskTel Phonebook? In partnership with Directwest, my official search partner, I learned a thing or two about what happens behind the scenes during the annual phonebook distribution this fall and who the folks are that deliver the books. Did you know that your phonebook was likely deliveredRead More

So, what is that thing we call an SSL Certificate?

For those of us keeping track of Google’s latest security news, an SSL certificate (Secure Socket Layer) is a step towards a more secure web environment. But what does that really mean? It means, Google has made changes to its Chrome browser, requiring all websites to have the SSL certificate to appear as secure. Here,Read More

Right Up My Valley

PhototThe Saskatchewanderer uses the Mysask411 app to find the business and local information he needs as he tours our wonderful province.  As a result, I had an opportunity to spend a rainy, windy September day sharing my favourite Qu’Appelle Valley spots with him. I would love to share them with you, as well. The Qu’AppelleRead More

Saskatoon’s Lorne Figley is the World’s Oldest Plumber

WokWite He’s the world’s oldest plumber, according to the Guinness World Records. But he’s also quick-witted, highly educated and has no intention of retiring any time soon. Lorne Figley is not your average 95-year-old. On a regular workday, he’s making house calls and successfully running his heating and plumbing business, Broadway Heating Ltd. I calledRead More

Saskatchewan is Social, but is your business?

Experts, articles, podcasts and more endlessly chatter about the need and value of getting your business on social media. But such opinions often focus on all social media everywhere. While that might work for global brands, does a local business need to be found an social media everywhere? In this article, we break from the pack to focusRead More

Customers Crave Content – Regina ChamberLink Article, March 2017

Customers crave content. Give it to them – at the right time and in the right way. One question we believe keeps business owners up at night is: ‘What do customers really want?’  And how do we know this? Because we ask ourselves the same question all the time. We’ve come to know that there is noRead More

5 Romantic Saskatchewan Winter Getaways for 5 Types of Relationships

February is the month of love in North America. This year, Valentine’s Day falls on a Wednesday – right in the middle of the week. But that doesn’t mean you can’t extend the celebration of romance right into the long weekend and throughout the rest of winter. Here are five romantic Saskatchewan winter getaway destinationsRead More

Time is money and we know how to help you save both!

In this fast paced, multi-tasking world I’m always looking for experts to help. It’s not that I can’t do a great job of the task myself, but I am already in ‘full time everything’ mode (full time job + full time family = full time life!) and adding another function will mean that quality suffersRead More

Managing your Business’s Reputation

Understanding and managing your business’s online presence You are a busy small business owner. On top of all the numerous functions you perform each day, and night (yawn), you also need to manage your business’s online reputation. What are your customers saying about you? Are they talking about you positively? And, if they aren’t, howRead More

Google Basic

If you’re a small business owner, digital advertising for your business can be overwhelming. With so many options available to you, it’s hard to keep up to date on the non-stop changes in technology, let alone choose an option that’s right for you and your business. Like with anything, you have to start somewhere. Let’sRead More

All businesses need a Website!

“Give me a second, I’ll Google it.” I’m willing to bet if you haven’t uttered this phrase yourself, you’ve heard it, probably more than a few times. For most people (whether we’re willing to admit it or not), our day to day lives revolve around the internet. From research for work, to online shopping orRead More

Contents in Trunk are More Logical than they Appear.

Like many, I’ve been following Andrew Hiltz, the 2017 Saskatchewanderer, online via his blog and social media channels, but sometimes I get to wander with him, in person. I recently took a road trip with Andrew from Regina to Saskatoon and back to introduce him to DirectWest’s digital design partner, zu, for a sneak peek at the workRead More

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