Business Planning for the “Next Normal”

COVID-19 has impacted businesses in an unprecedented way. While some industries are feeling pressure to survive, other industries are booming. Remaining status quo and hoping for the best is no longer a viable option. Entire industries are changing extremely quickly as are customer expectations. You must start planning now for the post-pandemic business environment. DespiteRead More

Avoid “Going Dark” During Times of Crisis

COVID-19 has not only impacted marketing trends, but also consumer priorities and the entire business landscape. Now that the province has announced a re-open plan, many businesses, if not all, must determine their “new normal” and how the pandemic will impact the future of the company. Now is obviously not a time for “business asRead More

Think Big Shop Small

Supporting Local: Helping Your Favourite Small Businesses

Many small business owners experience periods of uncertainty. Financial difficulties, employee turnover and competition all create situations of stress and doubt. Add in a global pandemic (COVID-19) and small businesses will feel that the world is changing faster than they can keep up. It’s only been a few days since the lives of many haveRead More


Message from Directwest President & CEO Keith Jeannot

To: Directwest customers, partners and friends At Directwest, we recognize that the quickly changing COVID-19 situation is an unprecedented time for everyone that for many is filled with uncertainty. Of course, the health and safety of our customers and employees is our number one priority. As the COVID-19 threat increased we moved quickly to lessenRead More

Small Business Trends of 2020

It’s 2020. A new decade with new challenges and opportunities. The business world is not going to get less competitive so it’s good to take a little time and reflect on your business factoring in some coming trends. It’s no secret that technology has substantially changed many businesses. If not your actual business, like aRead More

What is Motivating Shoppers to Purchase this Holiday Season?

Christmas is only two weeks away and if your shelves are still full of product (holiday presents waiting to be purchased) we have some consumer behavior insights that can help move product out the door! Understanding what your customers are looking for this year and what is motivating them to buy will help you positionRead More

Consumer Impact: What is Your Brand Saying?

Branding. It’s everywhere. From social media, to magazines to the big screen. But how is your brand impacting consumers? As the holiday season approaches, so does the end of 2019. So, we’ve taken a look back and compiled a list of what we consider to be some key takeaways from 2019 when it comes toRead More

Not All Websites are Created Equal

Our website product has a lot to offer.  When it comes to designing a website for your online presence there are a lot of factors to consider.  In today’s world, simply having a website online is not going to be enough if you want your customers to find you.  Many sites are practically hidden andRead More

The Marketing Service That’s Too Good to Ignore

You might be reading this article because you’re wondering the point to all the noise you hear about Google Ads. I’m here to bust the myths and shed some light. We’ll cover everything you’ve been missing out on and explore Directwest’s Search Marketing Services. First-things-first, if you don’t pay attention to the world wide webRead More

Adding DOOH to your marketing plan.

I love digital billboards. They can be clever, funny, and dynamic. They can excite, inspire and educate. There are so many different ways to utilize them, any business can benefit from integrating digital out-of-home (DOOH) into their marketing mix. Digital billboards help expose your brand to the masses and keep you top of mind whileRead More

Hand holding a white phone in emply street with buildings.

Word of Mouth has evolved – have you?

Would you believe us if we told you people have been posting reviews online about companies since the mid ‘90s? That’s right, in the era of Tamagotchi’s, mullets and boy bands, customer review sites like,, and the infamous Amazon were birthed. While many of the OG (original) platforms are not live today, theseRead More

Think Big Shop Small

Converting Local Customers in A Blink of An Eye

Have you ever felt like your loyal customer base was starting to slip away? You question if it was something you did or didn’t do, but then you hear that online shopping, and saving your dollars to spend at big box stores is all the rage. Business in today’s economy is a rat race. ItRead More

Farming Field

3 Strategies Inspired by Farming to Improve Your Business Practices

Spring is an exciting time in agriculture. It represents renewal and opportunity for farmers, the start of a new crop season. After spending the winter months reviewing last year’s harvest results, Spring is when farmers put new, improved plans into action. The goals of farming are much the same as every other business: sustainability, efficiencyRead More

Businesses like yours are posting local – on Google!

Knowing where to spend your advertising dollars in today’s market is very overwhelming. There are so many ways to reach your audience, but what matters most is which medium is going to give you the best return on your investment? Without a doubt, the two most common things we hear are ‘we just do socialRead More

7 Key Takeaways from Directwest Learning Series: How to Build a Marketing Plan.

On April 9th, we hosted our first Directwest Learning Series “How to Build a Marketing Plan” at the MacKenzie Art Gallery, in Regina, SK. Our featured guest speakers from DSA Media, Industry West Magazine and Directwest shared their expertise with Saskatchewan business owners and Directwest customers on how to leverage marketing strategies to reach moreRead More

Getting Lucky with Analysis

If you have a website to monitor, you already know that understanding your Google Analytics data isn’t always an easy task. How you interpret the information will greatly depend on your business objectives. When looking for those little nuggets of gold in your data, don’t rely on individual metrics to provide a complete story. Instead,Read More

Get More Love For Your Brand

Today is the day for expressing your love for the people in your life, but have you ever expressed your love for a brand? I know I have, and I am steadfastly loyal to some brands because of the way they connect with me on a personal level. I was recently asked, “How can youRead More

SEO Tips to Improve Your Search Ranking

Every business would love to rank on the first page of Google. But, how do you compete without the resources some of these large companies have in their back pocket? Before you make any heavy investments or try to do it all yourself, here are some simple everyday strategies you can use to improve your searchRead More

Reputable SEO Firms Don’t Guarantee Search Engine Rankings

If SEO is like a mythical creature to you, you’re not alone. Knowing what to look for in a Search Engine Optimizer or an SEO firm can be very stressful, especially if it’s new to you. With many factors to consider, a firm offering a solid “FIRST Page Ranking Guarantee” can seem enticing. However, reputableRead More

So who is Directwest anyways?

All year I have been travelling Saskatchewan along with my official search partner Directwest, where on countless occasions I used their Mysask411 App to search and find things local throughout my journey. But you may be thinking, who is Directwest anyways? Directwest is a team of about 110 people based in Regina and Saskatoon, fullRead More

Christmas Wish Angels

Each holiday season, one program comes up that all our employees are always SO excited to participate in. ‘Christmas Wish Angels’ is a program in partnership with the Directwest & SaskTel Pioneers, and two partner schools here in Regina (Kitchener and Sacred Heart). Students in Pre-K to Grade 3, along with their teachers, compile wishRead More

4 Reasons to Consider Texting Your Customers

I know you do it. We all know you do it – A couple of quick swipes and you’ve clicked that button. You’ve landed on a website. You’ve clicked on their little telephone icon button. And, you’ve started to call that business. Before this digital age, phone conversations with businesses were essential. From booking appointmentsRead More

Give the Gift of Food

‘Tis the season to Eat, Drink, and be Merry. But did you know food bank use in Saskatchewan has increased 77% since 2008? Over 30,000 people in our province depend on their local food bank. To spread some holiday cheer, and help ensure people in our province know where their next meal is coming from,Read More

The Story Behind The Book

SaskaEver wonder who delivers your copy of the SaskTel Phonebook? In partnership with Directwest, my official search partner, I learned a thing or two about what happens behind the scenes during the annual phonebook distribution this fall and who the folks are that deliver the books. Did you know that your phonebook was likely deliveredRead More

So, what is that thing we call an SSL Certificate?

For those of us keeping track of Google’s latest security news, an SSL certificate (Secure Socket Layer) is a step towards a more secure web environment. But what does that really mean? It means, Google has made changes to its Chrome browser, requiring all websites to have the SSL certificate to appear as secure. Here,Read More

Right Up My Valley

PhototThe Saskatchewanderer uses the Mysask411 app to find the business and local information he needs as he tours our wonderful province.  As a result, I had an opportunity to spend a rainy, windy September day sharing my favourite Qu’Appelle Valley spots with him. I would love to share them with you, as well. The Qu’AppelleRead More

Saskatoon’s Lorne Figley is the World’s Oldest Plumber

WokWite He’s the world’s oldest plumber, according to the Guinness World Records. But he’s also quick-witted, highly educated and has no intention of retiring any time soon. Lorne Figley is not your average 95-year-old. On a regular workday, he’s making house calls and successfully running his heating and plumbing business, Broadway Heating Ltd. I calledRead More

Saskatchewan is Social, but is your business?

Experts, articles, podcasts and more endlessly chatter about the need and value of getting your business on social media. But such opinions often focus on all social media everywhere. While that might work for global brands, does a local business need to be found an social media everywhere? In this article, we break from the pack to focusRead More

Customers Crave Content – Regina ChamberLink Article, March 2017

Customers crave content. Give it to them – at the right time and in the right way. One question we believe keeps business owners up at night is: ‘What do customers really want?’  And how do we know this? Because we ask ourselves the same question all the time. We’ve come to know that there is noRead More

5 Romantic Saskatchewan Winter Getaways for 5 Types of Relationships

February is the month of love in North America. This year, Valentine’s Day falls on a Wednesday – right in the middle of the week. But that doesn’t mean you can’t extend the celebration of romance right into the long weekend and throughout the rest of winter. Here are five romantic Saskatchewan winter getaway destinationsRead More

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