Finding the Ideal Google Ads Campaign Length

Finding the Ideal Google Ads Campaign Length

We are often asked what the best campaign length is for a Search Marketing Google Ads campaign. Will two 3 month campaigns bring the same results as one 6 month campaign? Where is the sweet spot? To find out, we dug into data from the Search Marketing campaigns that...
Say Hello to the Marketing Playbook

Say Hello to the Marketing Playbook

In this digital first, multichannel universe, there are many advertising choices available to businesses. Many of them have audience segments that you don’t want your business to ignore. To further add to the complexity, small business owners and managers must also...
Going Multichannel with your Marketing

Going Multichannel with your Marketing

Directwest’s Media Advisors work with small businesses across the province of Saskatchewan to help them assess their marketing plan and assist in building their advertising strategy. Multichannel marketing is something that we often recommend. What is multichannel...